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Herding Cats Collective

Herding Cats Collective

Urban Intentional Community

Herding Cats Collective is an urban intentional community home and aspiring ecovillage. They provide spaces for visionary leaders to be empowered, work together and develop their intention of living a more connected life. 

Herding Cats connected with me when they sought to have a more digital online presence. They had their resident cartoonist draw up their logo, we created brand colors and incorporated those into the logo, their instagram content and their website. 

We designed their website on Wix with their branding and more information for people interested in community living in the city. Herding Cats has a large long-term vision of building an urban ecovillage in Calgary, so it was really important for them to have a website where people can learn more about their organization and how to get involved.

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We began by posting 3x a week for over 6 months and were able to build the account from scratch to over 400 followers with only organic reach. Since then, they have been receiving consistent messages and emails from people inspired by their organization and seeking to live with them or get involved. 

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We created this poster to promote their NVC Workshop, with matching social media share graphic with your custom branding style and colors. 

Now that Herding Cats has Instagram Content to draw people in and a website to give them more information about their organization, they are connecting with more like-minded community than ever before! All this combined with a Google My Business Profile and an updated profile on Foundation for Intentional Communities means Herding Cats is officially on the map and easy to find for communitarians in Calgary seeking a more alternative and connected way of life. 

They now have a waitlist of people eager to join their community home for the first time!


Abby's proficiency in conscious business practices transformed our social media presence at Herding Cats Collective (HCC). She quickly understood our mission and we trusted her with significant autonomy. Her dedication and integrity made our social media journey seamless and enjoyable. Since working with Abby, we have a waitlist for the first time, with individuals eager to participate in our urban eco-village in Calgary. Abby's commitment and professionalism would be a valuable asset to many cultural edge working organizations.

Louis Marceau | Founder of Herding Cats Collective

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